Ben Goodwin, founder and CEO of Olipop, explains that soda has immense household penetration in the U.S., but consumers felt guilty consuming traditional soda as concerns over health arose.
Goodwin emphasizes that many consumers faced an internal conflict with traditional soda, craving the taste yet recognizing its negative health impact: 'People love the way soda tastes, but they know it's not good for them.'
Olipop’s approach, with its focus on functional ingredients like botanicals and prebiotics, aims to allow consumers to enjoy a classic taste without sacrificing health, making it popular in a market experiencing a decline.
Despite only being in 28,000 stores, Olipop generated $200 million in sales last year, showcasing significant growth and profitability: 'We're hurtling down the track towards a half-billion dollars.'
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