Netflix's ad tier has attracted more than 70 million subscribers

Netflix's ad-supported tier has reached 70 million users globally, showcasing significant growth from 40 million earlier this year, indicating a successful transition to this model.

Amy Reinhard, Netflix's advertising president, highlighted that over 50% of new sign-ups are for ad-supported plans, signaling a transformative shift in the streaming landscape.

While Netflix's growth in ad-supported users is impressive, the lack of data on pre-existing customers raises concerns that higher-tier subscribers may be downgrading their plans.

Netflix's strategy includes live NFL broadcasts and themed ads, such as a three-part commercial by Kia during Squid Game, aiming to enhance viewer engagement and ad revenue.

Read at Engadget