Netflix's shares soared 13% to an all-time high, fueled by a record addition of 18.9 million subscribers in one quarter, as the company expanded into live sports. After raising prices, Netflix aims to enhance revenue while focusing on performance metrics beyond mere subscriber growth. With a global subscriber base over 300 million, it holds significant dominance over competitors. Successful events like the Tyson-Paul boxing match and NFL Christmas Day games attracted considerable attention and sign-ups, reflecting strategic choices to boost viewership and appeal to advertisers.
Netflix defied the odds once again, delivering subscriber additions far beyond even the most unreasonable subscriber bogey, marking a defining moment for its growth trajectory.
Sports rights can be incredibly expensive and it makes sense that Netflix has opted to go with special events. Such events are also perfect for attracting advertisers keen to reach...
The stock hit a record high of $988 during early morning trading on Wednesday, paving the way for a potential stock split.
Netflix's focus is shifting from subscriber growth to other performance metrics such as sales, emphasizing its strategy in the competitive streaming landscape.
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