Netflix airing NFL games on Christmas will be the streaming giant's biggest test for its next area of growth
Briefly

Netflix has shifted its focus to maintaining its streaming dominance as subscriber growth slows, raising prices and creating events tied to popular shows.
With competition heating up, Netflix’s executives are considering various strategies to enhance subscriber growth, from raising prices to creating exclusive events for their hit shows.
Recent sports tie-ins have been successful for platforms like Peacock, suggesting that Netflix may leverage high-profile sporting events to attract new users, though long-term retention can be challenging.
As the NFL season approaches, the stakes for streaming platforms like Netflix escalate, especially with star-studded games that could potentially attract significant viewer interest.
Read at Business Insider
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