In Q4 2024, Netflix achieved a remarkable milestone by gaining 19 million paid subscribers, totaling 302 million globally, largely due to hits like 'Squid Game' and high-profile events. The company reported a revenue of $10.2 billion, a 16% increase year-over-year, while net income nearly doubled to $1.9 billion. In 2025, Netflix plans to enhance its core offerings and expand its ad-supported business. Their stock has surged nearly 80% over the past year, signaling investor confidence in Netflix's growth strategy, particularly in advertising and live programming.
"In the long run, advertising offers Netflix one of its biggest growth opportunities, helping them attract new members who previously considered Netflix too expensive."
"We maintain a leadership position in engagement, revenue and profit," Netflix said in a letter to shareholders on Tuesday.
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