"They are quite eclectic as a set but share a nostalgic pop culture feel," Chris details, "some of them are old and some are new but, at least to me, they all felt like they were from childhood." This blend of typefaces aims to evoke warmth and familiarity, creating a joyful experience for the consumer, merging nostalgia with modernity.
"We chose to reflect the mother through memories of childhood," he explains, "the fonts and colours this idea unlocked all seemed to suit a soda drink," Chris concludes, highlighting how these elements create a welcoming emotional foundation.
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