Adam Mosseri announced that Instagram will recommend political content by default, contrasting its previous stance of minimizing political content to avoid controversy.
In a notable shift, Instagram and Threads will allow users to adjust their political content settings, seemingly embracing a strategy that prioritizes engagement over responsible information dissemination.
The decision to increase political content follows years of declining user engagement on Meta platforms, reflecting a tactic to generate outrage similar to strategies employed by Twitter.
Reflecting on past strategies, Mosseri's new policy suggests a radical departure from Instagram's previous focus on limiting political content, indicating a broader shift in Meta's social media strategy.
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