In recent discussions with advertisers, Meta executives aimed to quell concerns over the company’s shift from third-party fact-checkers to user-generated community notes. At the World Economic Forum, Meta's Nicola Mendelsohn emphasized that despite these changes, the company remains committed to brand safety and suitability. CEO Mark Zuckerberg's decision to allow more political content and reduce restrictions on topics like gender and immigration has raised concerns about potential harmful content, which Mendelsohn addressed, asserting advertisers' control over ad placements next to sensitive issues.
From an advertiser perspective, we've obviously been talking to them over the last week. What they've shared back actually is the reassurance that all the commitments that we have to brand safety, brand suitability on the platform, none of that changes.
Zuckerberg posted a video earlier this month announcing some of the changes around content moderation. He blamed the existing systems for causing too much censorship and said it was time for Meta to return to its roots around free expression.
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