"We saw that shift to kind of having daily negative sales and guest count results since the beginning of the food safety incident," CFO Ian Borden said during the company's third-quarter earnings call.
"Historically, food safety events like these can impact visitation trends for an extended period, but because the company was able to identify and communicate the source of the outbreak while implementing preventative measures, it should reduce the negative impact on visit trends," R.J. Hottovy, Placer.ai's head of analytical research, said in a note.
McDonald's stated that despite the E. coli outbreak affecting foot traffic and daily sales, they do not expect it to have a "material impact" on overall performance in 2024.
Health officials linked the outbreak to slivered onions from a single supplier that is used for the Quarter Pounder, prompting McDonald's to pull the ingredient and terminate its supplier agreement.
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