McDonald's U.S. same-store sales rose 0.3% in Q3, driven by a successful $5 value meal introduced in late June to entice price-conscious consumers.
The E. coli outbreak linked to the Quarter Pounder severely impacted McDonald's reputation as they halted the product in 900 stores, hurting demand.
While U.S. sales showed improvement, international performance suffered with a 1.5% decline, exacerbated by weak Chinese demand and geopolitical tensions.
Despite challenges, McDonald's reported a 3% revenue increase to $6.87 billion, outperforming analysts' predictions, highlighting resilience amid troubled times.
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