McDonald's has reported an 11% boost in sales following the global rollout of over 130,000 self-ordering kiosks, enhancing overall efficiency and customer satisfaction.
The implementation of kiosks aims to reallocate employee tasks from the register to other productive areas like food preparation, resulting in smoother operations and improved customer experiences.
Self-ordering kiosks prevent potential customer frustration caused by long wait times, thus contributing to higher foot traffic and retention in McDonald's restaurants.
Despite concerns about job reductions, the kiosks have not led to fewer employees; rather, they allow for a shift in focus towards customer service and restaurant cleanliness.
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