The new Louis Vuitton store in Manhattan, a temporary showcase during renovations, features an expansive atrium that highlights five floors of luxury retail. Key amenities include a library, café, and chocolatier—unique firsts for the brand in the Americas. Architect Shigematsu, inspired by Louis Vuitton's heritage, designed the atrium to function as a vertical artistic display, also drawing from the work of Constantin Brancusi. The installation reflects fun, while innovative trunk structures invite comparisons to cultural references, reinforcing Louis Vuitton's historical legacy.
The atrium is the heart of the building-you see them from everywhere. It was a great space to do something vertical.
We wanted to convey a sense of fun.
Following a multiday crash course in Louis Vuitton's legacy, visiting manufacturing facilities and poring over the archives, I developed the trunkscape concept.
People arrive via an arched tunnel of trunks, their corners barely touching in a seemingly lighter-than-air lattice.
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