Dentsu's recent ‘Dentsu Coalition’ aims to bolster credible news but emphasizes it was never intended to replace GARM, clarifying possible misunderstandings.
A spokesperson highlighted that language in the press release was overly ambitious and mischaracterized a modest initiative focused on understanding digital news ad spending.
Dentsu’s lawyer indicated the company was surprised by criticisms and maintained that any prior associations with GARM were unrelated to its new initiative's objectives.
The rhetoric surrounding the Dentsu Coalition’s launch led to accusations of censorship, yet Dentsu aims for research on digital ad effectiveness instead.
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