"Sauces are the star of the show at Saucy, and they allow us to offer something truly unique," KFC's chief concept officer Christophe Poirier tells Fast Company. He emphasizes the ability for customers to experiment with different combinations, creating a personalized dining experience. This innovative approach is aimed at attracting adventurous diners by catering to contemporary tastes and preferences in fast food.
Poised to appeal to younger consumers, Poirier explains, "We embraced a vibrant aesthetic that's playful and dynamic with pops of pink and even tech-forward kiosks for an immersive dining experience." The design is a significant departure from traditional fast food offerings, signaling a shift in strategy to engage a new demographic.
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