According to Adam Mosseri, Instagram adjusts video quality based on popularity, showing higher quality for more viewed videos and lower for less viewed ones.
Mosseri clarified that Instagram's quality decisions are based on aggregate engagement, not affecting individual viewing experiences directly, creating a slight bias towards popular creators.
Some users criticized the approach, arguing it favors popular creators, as higher quality reinforces their visibility, making it challenging for smaller creators to gain traction.
Mosseri acknowledged concerns about quality bias, but emphasized that the primary factor for engagement is content rather than video quality, indicating other dynamics at play.
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