The U.S. Surgeon General has urged that it be required to carry the same warning labels as tobacco products. But the more impactful story lies with millions of creators using social media for purpose.
The creator economy has a data problem. Digital creator is such a new occupational category that the U.S. government does not collect data on it.
More than 360 million creators across nations—more than the entire population of the United States—generate a cumulative economic impact of $368 billion.
While popular media focuses on influencers with millions of followers, the true narrative is about dedicated creators pursuing passions and causes that provide them with a sense of purpose.
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