David A. Steinberg, CEO of Zeta Global, shares insights from his entrepreneurial journey, emphasizing lessons that helped build his billion-dollar marketing tech company. Over his career, Steinberg highlights the importance of pivoting when necessary, making informed decisions based on data, and empowering employees to foster innovation. He recalls transforming his previous company by discarding outdated platforms and focusing on integrating AI into marketing, leading to Zeta's current valuation of $4.45 billion. Steinberg underscores that success is rooted in adaptability, strategic planning, and nurturing a responsive workforce.
We decided that we would discard every platform we bought and design something new. This fundamental shift in our platform's operation allowed us to innovate and grow.
When I left my final wireless company... I went from having a lot of employees to wondering what I would do next. This taught me to embrace uncertainty.
The intersection of data cloud and marketing cloud was crucial to our success, emphasizing the importance of informed decision-making in business strategy.
Employee empowerment is key; it allows teams to innovate and adapt quickly, which is essential in the rapidly evolving tech landscape.
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