IKEA's new restaurant in London signifies a shift towards culinary offerings, expanding from furniture to focus on Swedish comfort food and dining experiences customer love.
Matthew Gould described the restaurant as IKEA's 'very first high street restaurant', indicating a strategic move to cater to food enthusiasts beyond retail spaces.
The success of San Francisco's food hall, Saluhall, also hints at a significant trend where IKEA might invest more thoroughly in the culinary market.
Paolo Bicchieri remarked that Saluhall feels 'not just smart but overdue', suggesting that IKEA's shift towards food initiatives aligns with consumer expectations.
Collection
[
|
...
]