In the 1980s, yogurt sales soared by 19% annually, driven by the low-fat diet trend and the perception of yogurt as a health food.
A pivotal 1977 Dannon ad claimed their low-fat yogurt contributed to longevity, reshaping the American perception of yogurt as a healthful option.
Despite increasing popularity in the '80s and '90s, many yogurts were still high in sugar, contradicting the health food image that was being marketed.
Yogurt, a staple in various cultures for centuries, faced initial resistance in the U.S. due to its tartness, unfamiliar to American palates.
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