President Donald Trump's media strategy around the Super Bowl is likened to brand activation tactics, as he seeks to dominate public attention during this major event. With the Super Bowl being a prime opportunity for advertising, Trump mirrored these strategies, leveraging not just the pregame interview with Fox News but also capitalizing on the overall media landscape. Despite potential risks from interview questions about unpopular policies, he navigated this space to control narratives and maintain a favorable image, recognizing the event's significance in capturing national focus.
Trump’s approach around the Super Bowl resembles brand activation strategies, utilizing media opportunities to control narratives and capture national attention.
Instead of letting narratives emerge organically, Trump engaged actively during the Super Bowl, recognizing its significance in the media landscape.
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