How Trump used the Super Bowl as his own personal brand activationTrump's media strategy during the Super Bowl emulates brand activation, aiming to command attention and control narratives.He strategically engaged with the media to mitigate potential negative coverage.
7 Brand Activation Examples With Strategies to Boost EngagementBrand activation transforms passive consumers into loyal customers through engaging experiences.
Tips and Ideas for Implementing an Effective Brand Activation StrategyBrand activation campaigns are essential for boosting brand awareness and creating lasting connections with consumers.
Unilever 'triples' its gaming investment: A Q&A with global head of sport and entertainment partnerships Willem DingerUnilever is cautiously increasing its gaming investments while assessing the potential for profit from this sector.
7 Brand Activation Examples With Strategies to Boost EngagementBrand activation transforms passive consumers into loyal customers through engaging experiences.
Tips and Ideas for Implementing an Effective Brand Activation StrategyBrand activation campaigns are essential for boosting brand awareness and creating lasting connections with consumers.
Unilever 'triples' its gaming investment: A Q&A with global head of sport and entertainment partnerships Willem DingerUnilever is cautiously increasing its gaming investments while assessing the potential for profit from this sector.
"For some brands, the best approach to the Olympics is to not be there"The Olympics offer brands a unique opportunity to tap into powerful emotions and connections with audiences through shared experiences of pride and inspiration.
Phygital agency NEWU is here to surprise you | MarTechPhygital marketing combines physical and digital experiences to engage consumers effectively.
6 Ways to Create Headline-Grabbing Brand MomentsBrands must adapt to changing media consumption habits and be creative to stay relevant and engage audiences effectively.
Coachella marketing is over - but only for millennialsBrands invest in experiential marketing to engage Gen Z at Coachella.
Taco Bell opens a retirement community, Etsy takes a stand against AI, and Paramount ditches its old logoTaco Bell creates retirement community-inspired brand activation to engage customers and transition into a lifestyle brand.Etsy emphasizes human connection and uniqueness in its new ad series to differentiate from AI bots in the e-commerce world.
Coachella marketing is over - but only for millennialsBrands invest in experiential marketing to engage Gen Z at Coachella.
Taco Bell opens a retirement community, Etsy takes a stand against AI, and Paramount ditches its old logoTaco Bell creates retirement community-inspired brand activation to engage customers and transition into a lifestyle brand.Etsy emphasizes human connection and uniqueness in its new ad series to differentiate from AI bots in the e-commerce world.