"As the Official Hydration Partner of UFC outside of the U.S., KNOX will strategically activate its brand across a wide array of UFC's wide-reaching, globally popular platforms, including international live events, broadcasts, social media content, and fan-facing activations, reinforcing the shared commitment to performance, discipline, and resilience."
"including international live events, broadcasts, social media content, and fan-facing activations, reinforcing the shared commitment to performance, discipline, and resilience."
KNOX will serve as the Official Hydration Partner of UFC outside the United States. The partnership activates KNOX branding across international live events, broadcasts, social media content, and fan-facing activations. The multi-platform activation leverages UFC's global reach to increase brand visibility and engage fans in multiple markets. The collaboration emphasizes shared values of performance, discipline, and resilience and integrates hydration-focused messaging into athlete and fan experiences. The partnership aims to strengthen consumer association of KNOX with elite athletic performance and global sports engagement.
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