"The branded totes included: Coca-Cola Zero Sugar and Coca-Cola Original Taste cans, Bazooka Candy and Juicy Drop bags, Costa Coffee RTD Latte and Caramel samples, Warrior Creatine and Electrolytes sachets, and a Back Market promotional offer alongside branded merchandise. The campaign offered each brand a powerful opportunity to connect directly with students by placing products straight into students' hands - driving awareness, trial, and brand affinity at the exact time when purchasing decisions are being reset."
"76% of the students surveyed indicated that they eat sweets at least once a week, so this campaign was particularly insightful for Bazooka Candy, which had already harnessed this audience during a previous campaign during Freshers Week, where they placed 8 different samples into 50,000 bags. Interestingly, 80% of the recipients hadn't tried the product before the campaign, but after receiving the samples, 82% were 'very' or 'somewhat' likely to try the product again."
Dig-In produced 200,000 'Refresher' tote bags and distributed them to students across the UK. The totes contained Coca-Cola Zero Sugar and Coca-Cola Original Taste cans, Bazooka Candy and Juicy Drop packs, Costa Coffee RTD samples, Warrior Creatine and Electrolytes sachets, a Back Market promotional offer, and branded merchandise. The campaign placed products into students' hands to drive awareness, trial, and brand affinity when purchasing decisions reset. Survey data showed 76% of students eat sweets weekly; 80% of recipients had not tried the product before, and 82% were likely to try it after sampling. Dig-In provides product delivery, campaign feedback, and optional university-level segmentation for targeted, measurable results.
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