Tyler Bainbridge, founder of Perfectly Imperfect, announced his departure from Substack, citing frustrations with the platform's "follow" feature and its implications for creator ownership.
The follow feature contradicts Substack's core principle of creator ownership, recreating a walled garden environment, which has been met with frustration by several high-profile creators.
Substack's shift toward social functionalities has been a concern for many creators, highlighting the ongoing tension between features benefiting creators and those appealing to average users.
The introduction of the follow button transformed how users engage with creators, allowing for non-reciprocal following and altering the dynamics of online content consumption.
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