"There's now a focus on using fragrance to improve your mental well-being," says Anne Talley, the brand's general manager. This emphasizes the shift in consumer mindset towards fragrance as self-care.
Heela Yang, inspired by the Brazilian culture of body positivity and self-love, launched Sol de Janeiro to encapsulate these values in her beauty products.
With its explosive growth, Sol de Janeiro became the top-selling brand at Sephora, generating upwards of half a billion dollars in annual revenue.
The brand's body butters, infused with candy-flavored scents, appeal particularly to Gen Z consumers, who prefer fragrance as an uplifting mood booster rather than for desirability.
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