"Shaquille came to me in 2017 and said, 'You've built this big restaurant company. What have you built for me?'" Rogers recalled the pivotal conversation that launched Big Chicken.
"We thought about what fits Shaquille, what reflects his values, his persona and came up with Big Chicken," Rogers explains, highlighting the alignment with O'Neal's character.
"We got a lot of things wrong - too much space, too many seats, even the design," Rogers admitted, showcasing the early challenges faced in launching Big Chicken.
"If you look at life as a continuous improvement journey, it's not a big risk to fail," Rogers stated, promoting a mindset of resilience in entrepreneurship.
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