How LinkedIn (and Other Products) Play With Our Minds: The Psychology Behind The Nudges
Briefly

LinkedIn's emails about profile views are strategically designed nudges, leveraging psychological principles such as social proof to encourage users to log back into the platform. By presenting metrics like 'X people viewed your profile this week,' LinkedIn plays on users' desires for validation, making them feel popular and valued, even if this perception is misleading. This tactic effectively increases user engagement through the manipulation of their social instincts.
These emails aren't just updates, they're carefully crafted nudges designed to get you to log back in.
By highlighting the number of people who have viewed your profile, LinkedIn is essentially saying, 'Hey, you're popular! People care about you!'.
Read at Medium
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