How Gears of War's Mad World trailer changed video game marketing forever
Briefly

The emotional impact of the Gears of War prequel's reveal was heightened by a nostalgic, instrumental cover of "Mad World", echoing the original trailer that captivated audiences eighteen years ago.
Cliff Bleszinski, a key figure behind Gears of War, recalls the creative process, emphasizing a unique blend of features that aimed to excite players and drive console sales.
Read at www.theguardian.com
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