Apple's 1984 Super Bowl advertisement, inspired by George Orwell's novel, is hailed as a revolutionary moment in advertising. It depicted a dystopian scene where a woman breaks free from a Big Brother figure, marking a shift away from mundane commercial approaches. This single commercial significantly boosted Apple's sales, leading to $150 million in revenue within 100 days. Experts like David Stubley highlight how this ad changed not just Apple’s fortunes but also redefined the Super Bowl advertising landscape, pushing it into a new era of creativity and complexity while setting precedents that continue today.
"The whole ad industry just stopped in their tracks and went: What just happened?" - David Stubley, reflecting on the impact of Apple's 1984 Super Bowl commercial.
"There is a noticeable before and after effect around the iconic commercial. Advertising before that time was either cheesy or transactionally focused." - David Stubley on the advertising landscape.
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