Casey Gill highlighted that Google Ads has introduced a new feature called gross profit optimization, designed to enhance campaign performance by applying digital marketing insights effectively. Early tests showcase a notable 15% profit uplift when leveraged correctly, indicating the potential of this update.
In her LinkedIn post, Gill elaborated on the necessity of specific data to implement this feature effectively, emphasizing that both cart data and cost of goods sold (COGS) must be integrated into the product feed to optimize the gross profit calculations.
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