With the advent of generative AI, the search landscape began to shift in a meaningful way for the first time in decades. GenAI search enables users to get results that include more and are not limited to keyword relevance. With GenAI search, large language models (LLMs) provide answers instead of only a page of results.
GenAI search engines are an evolution of search engine technology. The primary defining innovation and characteristic of GenAI search engines is the use of LLMs to deliver a different type of experience than a traditional search engine. A GenAI search engine uses LLMs to understand, retrieve, and generate responses to user queries.
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