"We would be remiss if we did not treat [aspects of the influencer industry] as a skill our students need going out into the world," says Jessica Maddox, who teaches a class called Social Media Storytelling at the University of Alabama.
A study cited by The Hollywood Reporter reveals that over 50% of Gen Z aims to become influencers. Additionally, 54% of Americans aged 18 to 60 would leave their current jobs if they could earn a sustainable income as full-time content creators.
In 2024, influencers like MrBeast (Jimmy Donaldson) are earning millions annually. MrBeast made over $54 million in 2023, according to Forbes.
The Bureau of Labor Statistics highlights that the 'Arts, Design, Entertainment, Sports, and Media Occupations' category-which includes influencers-experienced a growth rate of 13% in 2023, far outpacing traditional job sectors.
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