Gen Z and millennials show a strong entrepreneurial spirit, with nearly two-thirds planning side hustles, leveraging technology and social media for marketing and efficiency.
"There's an entire cultural renaissance happening on social media where creators, business owners and side hustlers are finding their target audience all in the palm of their hand."
Intuit's survey reveals that almost half of the participants desire to be their own boss, motivated by flexibility and the opportunity to pursue passions.
The integration of AI into side hustles is crucial, with Gen Z using it to enhance efficiency, which allows them to manage both regular jobs and entrepreneurial ventures.
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