While everything is more expensive now, dining out is facing even steeper price increases compared to grocery costs, prompting fast food chains to compete on value.
Moody's Ratings analyst noted that consumers increasingly value not just the price but also factors like convenience, speed, consistency, and accuracy in their dining experience.
Chipotle emphasized that although ingredient costs are rising, their focus on providing large portions will help them succeed in the fast-casual dining 'value war'.
Fast food chains are shifting away from temporary discounts as they navigate inflationary pressures, seeking instead to enhance the overall customer value experience.
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