"The newly-launched NFL Portal on X will provide an enhanced way to enjoy the gameday experience, allowing fans to keep up with all the action from across the league." - Ian Trombetta, NFL senior vice president of social & influencer marketing.
"Following news and commentary during live sporting events has long been one of the primary drivers of social media growth, with X in particular reaping the benefits during busy NFL Sundays."
"I believe in partnering with the biggest and best, and it doesn't get any bigger and better than the NFL." - Linda Yaccarino, X CEO.
"The Super Bowl is annually the most-discussed event on X, with over 19 million posts and over a billion total views during the most recent edition."
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