Dunkin' took advantage of the Super Bowl's big advertising platform to poke fun at Starbucks, particularly addressing the brand’s long wait times and complicated drink orders. Featuring actors Ben and Casey Affleck and NFL coach Bill Belichick, the ad humorously framed a competition among coffee brands. The Affleck brothers also criticized fast-food offerings while Starbucks faces pressure to improve service. Under CEO Brian Niccol, Starbucks aims to streamline offerings and improve wait times, marking a shift towards a more traditional coffeehouse atmosphere following customer feedback.
When one of the green-clad baristas said, "Dunkin'! About to get roasted! Like a dark seasonal roast with coriander and slight balsamic drizzle," Belichick replied, "Sounds like what's in my garbage disposal."
Ben Affleck took a jab at Starbucks, asking, "How much to wait a half hour to get my name spelled wrong in the cup?"
His brother Casey followed up with "Nobody wants a goat milk double half-caf soy milk cap. You could just brew it - it's beans and water."
Starbucks' new CEO, Brian Niccol, is working to simplify the chain's offerings and eliminate long wait times by streamlining its mobile ordering system.
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