Disney's advertising unit is striving to create a consistent global standard for assessing ad-supported audience sizes across its streaming platforms, addressing the industry's lack of methodology.
With an estimated 157 million global monthly active users, Disney+ and its ad-supported offerings showcase the company's potential for generating revenue amidst a changing media landscape.
Rita Ferro emphasized the importance of transparency in measuring user engagement, stating that Disney is uniquely positioned at the intersection of premium sports and entertainment content.
Disney’s user measurement strategy, focusing on engagement with ad-supported content, helps provide insights into its streaming audience, essential for planning and advertising strategies.
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