Disney announced an estimated 157 million global monthly active users on its streaming platforms, indicating strong ad-supported content engagement and a shift towards monetizing streaming.
Rita Ferro highlighted Disney’s unique position at the convergence of sports and entertainment, emphasizing their commitment to providing transparency in global streaming ad audience measurement.
Disney's advertising unit aims to establish a consistent methodology for measuring global streaming ad audiences, addressing the industry's lack of standardized measurement.
The estimated 157 million users are derived from accounts that watch ad-supported content for over ten seconds, reflecting a methodical approach to audience engagement.
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