Disney's estimate of 157 million global monthly active users across Disney+, Hulu, and ESPN+ signifies their strength in ad-supported streaming amidst a competitive landscape.
Rita Ferro, Disney's president of global advertising, emphasized the importance of transparency in streaming audience metrics during their update at CES, aiming for consistency in the industry.
Disney is pioneering a methodology to assess ad-supported audience numbers, laying groundwork to provide clear insights into user engagement and account activity across its platforms.
The report highlights a need for standardized metrics in the streaming industry, especially as traditional TV analytics struggle to adapt to the growing digital landscape.
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