Igor Epshteyn, CEO of Coherent Solutions, emphasizes that digital transformation goes beyond tools and software upgrades; it fundamentally alters business operations and problem-solving methods. The pandemic accelerated the need for transformation, exposing vulnerabilities in businesses unable to adapt quickly. Effective transformation requires strong leadership to unify teams and ensure that technology aligns with organizational goals. Epshteyn advises starting small with clear, manageable goals, gradually expanding successful initiatives as organizations learn from early experiments, ensuring smoother transitions and greater success.
Digital transformation isn't just about buying tools or upgrading software. It's about how you run your business, how your people work, and how you solve problems.
Transformation works best when you approach it step by step. It's not about doing everything at once-it's about doing the right things, at the right time, for your organization.
Leaders need to engage people across teams, get buy-in, and set a clear direction.
The organizations I've seen succeed start small. They test new processes or tools in one area, learn what works, and scale from there.
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