Consumers prefer online marketplaces to brands' sites or search engines, survey

A new study reveals 63% of consumers prefer shopping on online marketplaces over brand websites, highlighting a significant shift in shopping behavior.

The report discovered that 47% of respondents use marketplaces for product discovery, eclipsing traditional search engines like Google as preferred tools for finding products.

56% of participants admit to making unplanned purchases on marketplaces, demonstrating the impulsive nature of online shopping and the need for strategies to manage spending.

Jorrit Steinz emphasized the necessity for brands to adopt a multichannel strategy as shoppers increasingly navigate different marketplaces, stressing that mere presence on Amazon is not sufficient.

Read at Retail Brew