Cohen's website showcases significant price differences for burrito bowls at Chipotle locations, revealing a 40% price disparity between the cheapest and most expensive bowls across the U.S. This variance highlights consumer challenges amid inflation.
Cohen aimed to shed light on varying portion sizes and pricing at Chipotle. 'Patrons wanted to know whether filming employees meant more meat in their orders,' he explained. His website serves to centralize and clarify these findings.
The economic landscape has shifted consumer habits. With high inflation, diners are scrutinizing spending and actively seeking deals at fast-food chains like Chipotle, bringing attention to their pricing practices.
The disparity of prices can heavily influence consumer choices, especially with some diners willing to travel for a better deal, as evidenced by Chipotle's cheapest burrito bowl in West Lafayette and highest in The Bronx.
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