"One in every four pizzas sold in Pizza Hut China is now a durian pizza. We sold nearly 30 million durian pizzas year-to-date," said Joey Wat, Yum China's CEO, in a call with analysts.
"Durian lovers praise the fruit for its bittersweet taste, but it's notorious outside Asia for what some say is a putrid odor," highlighting the fruit's polarizing nature.
Yum China launched its durian pizza eight years ago. In its 2023 annual report, it said that the dish has officially brought in at least $100 million in sales since then.
China is by far the world's biggest importer of durian, bringing in 1.4 million tons of the fruit in 2023 alone, largely responsible for a 400% surge in global demand.
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