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China's KFC and Pizza Hut CEO said she observes customers eating for hours

Joey Wat, CEO of Yum China, uses customer observation to drive new menu item development.
The introduction of KFC's mash potato burger stems directly from observing customer eating habits.
#food-trends

China is so crazy about durian that it's now Pizza Hut's best-selling pizza ingredient in the country

Durian pizza is Pizza Hut's top selling item in China, indicating a growing trend in durian consumption.

KFC noticed kids were dipping chicken wings into mashed potatoes so they launched a boneless chicken mashed potato sandwich and it was a big hit

Joey Wat emphasizes customer observation as a key strategy for innovation at KFC and Pizza Hut China, leading to unique product launches.

China is so crazy about durian that it's now Pizza Hut's best-selling pizza ingredient in the country

Durian pizza is Pizza Hut's top selling item in China, indicating a growing trend in durian consumption.

KFC noticed kids were dipping chicken wings into mashed potatoes so they launched a boneless chicken mashed potato sandwich and it was a big hit

Joey Wat emphasizes customer observation as a key strategy for innovation at KFC and Pizza Hut China, leading to unique product launches.
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Here's why bosses aren't allowed to promote their direct reports at Yum China

Yum China enforces a meritocratic promotion process, ensuring managers can't unjustly favor employees, promoting fairness and equality in talent evaluation.
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