For Super Bowl LIX, Instacart has created its first-ever advertisement featuring a collaboration of beloved food mascots like Chester Cheetah and the Kool-Aid Man. Titled "We're Here," the ad kicks off with Chester calling for an army of Heinz Weiner Dogs to aid in a rush to deliver groceries. The commercial also includes iconic characters from previous Super Bowl ads, showcasing Instacart's grocery and other deliveries in a fun, nostalgic way. The campaign mirrors previous successful strategies, like Uber Eats' ads, appealing to viewers' fond memories of these mascots.
The new Instacart Super Bowl ad features a team of beloved food mascots coming together in a chaotic mission to deliver groceries quickly.
Chester Cheetah leads an army of iconic mascots in an adventure that showcases not just food items but non-food deliveries as well.
Collection
[
|
...
]