"You no longer have to share your opinion of a brand through word of mouth alone; now you can do it en masse and in an instant."
"After witnessing a branded company car driving recklessly, they went online and left the business an anonymous 1-star review."
"...the business owner emailed them at work, asking them point-blank why they had left such a bad review."
"They admitted it was petty, but moved on and forgot about it."
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