Tubi, following its impactful ad at Super Bowl LVII, is leveraging Super Bowl LIX to further grow its audience. This year, Tubi will stream the Super Bowl live for free in 4K, identical to the Fox telecast, offering both English and Spanish coverage. This marks a significant move in streaming, targeting casual fans instead of hardcore NFL followers. Tubi aims to use this opportunity to introduce viewers to its content library, emphasizing its commitment to building a robust user base in the competitive streaming landscape.
Last year's Super Bowl ad was a buzzy publicity stunt; this year, Tubi aims to recruit new users by offering the game's telecast for free without cable subscriptions.
Tubi’s approach isn’t just a simple retransmission but a dedicated effort to attract casual fans to the platform while highlighting its diverse content offerings.
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