According to IDC, "This strong growth follows two years of steep declines and is fueled by pent-up demand for device upgrades," signaling an overall market rebound.
While iOS shipments will rise by only 0.4% this year, IDC predicts Apple will see a more favorable increase of 3.1% in 2025, as Android slows to 1.7%.
IDC suggests that GenAI's late entry into the market won't impact this year's sales significantly, but it is expected to be in 70% of smartphones by 2028, benefiting Apple.
Despite current struggles, Apple's iOS market share decline offers a glimmer of hope for investors, expecting a stronger performance in 2025 compared to the Android ecosystem.
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