Over a decade ago, Jeff Byers was a full-time athlete, trying to optimize his body and mind to compete in the NFL. Now, as the CEO of a buzzy supplement company, Momentous, Byers still makes time to exercise like an athlete using a time-saving fitness technique that helps him fit workouts into his routine of meetings and phone calls.
Byers told Business Insider that he spends hours each week rucking, walking with a weighted pack or vest. Rucking is one of the hottest trends in fitness, beloved by celebrities like Guy Fieri as well as top athletes, in part because it combines a minimalist approach of working out anywhere, anytime with functional benefits like building muscle, burning fat, and boosting longevity.
My body's been my tool for so many years and it's still a tool, but it's used in a very different way and I need my body to serve me for a long period of time. When we think about performance for life, which is longevity, it's about, how do I do the things I love for longer? How do I feel better?
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