This article explains how combining behavioral science with AI can address the costly issue of product returns in e-commerce. By applying the concept of 'Green Nudging' - subtle messages encouraging customers to make more mindful choices - we could reduce returns by 2.6% in a seven-week experiment, saving an estimated $340,000 annually while cutting emissions.
Personalizing these nudges with causal machine learning doubled their effectiveness, showing how sustainability and profitability can align through innovative, customer-centric approaches.
Collection
[
|
...
]